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How Twitter Can Ruin a Marketing Campaign*
HP.com brings a knife to a gunfight When social networking sites hit the Internet, companies spent many, many months watching it with a wary eye. But once leading IT companies (such as Sun, Dell, and...
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How to Avoid a Social Media Meltdown*
4 questions every Web team should answer The other day, I was thinking about the latest social media snafu HP.com’s Networking zone recently ran into. Its experience is an important lesson about how...
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The Gap’s failed logo launch strikes social media gold*
Why The Gap’s latest social media strategy worked Did you hear that the blue jean giant The Gap announced a new logo? Yeah, it didn’t create a blip on my radar either. I work in the tech biz, and I...
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Oracle.com & HP.com marketing content | It’s all about me*
Why Oracle.com and HP.com have a tough road ahead in the age of visitor-focused content I don’t talk about Oracle.com much. In fact, I speak about them so little that one would be lead to believe that...
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2011 siteIQ eBusiness Index | Business Software | Symantec steals 1st,...
And the Winner Is… Overall: Symantec.com Usability & Effectiveness: Symantec.com Content, Features & Capabilities: Microsoft.com Each business software site’s redesign over the past year has...
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Professional Services Websites Take 2 | New rules upset the rankings. A...
And the New Winner Is… Overall: Accenture.com Usability & Effectiveness: Accenture.com Content, Features & Capabilities: Accenture.com Last week, we took a close look at how classic...
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Best Practices are About Execution*
For the last week I have been scouring some sites for best practices. During my search I have come across the occasional moment of interest. But more often I have found great ideas that weren’t fully...
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Usability: a tale of two cities (and why you should care) *
(Part 1 in a blissfully short series) We are putting the final touches on a new report that ranks and rates leading IT Websites based on how effectively they achieve critical design & business...
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It’s a Bird, It’s a Plane! It’s a moving target!*
In a meeting with a client last week, the conversation moved to an interesting topic. The fact that the Web seems to always be a moving target – and why smart teams must always be in a continuous...
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Content Strategy: 3 new ways to get your team (and stakeholders) on the same...
I’ve been paying a lot of attention to two things lately: sites that know how to turn buyers into heroes — and those that have cracked the code for creating content that makes an emotional connection...
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